What is
Unlocked?
UNLOCKED is a set of 25 powerful Connection Catalysts designed to help you take ANY idea (or ANY draft) and turn it into content that actually lands, resonates, and creates buying energy right now - in minutes.
These Connection Catalysts help you:
- say what your audience needs to hear in the moment
- create content people recognize themselves in
- build emotional trust quickly
- speak directly to the people who are ready to take action
- turn “nice post” energy into “I needed this — where do I click?” energy
- infuse your message with clarity, warmth, and conviction
- transform AI drafts into truthful, connective messaging
This isn’t about being more polished - it's about being more powerful.
Less performing. More connecting. More converting.
CLICK HERE TO CREATE CONTENT - ONLY BETTER (I MAKE IT EASY)!
Less
Guessing
More
Connecting
More
Converting
What Will You Get
Inside?
(and How Fast It Works)
✨ 25 Connection Catalysts
Not templates.
Not homework.
These are deep, strategic reframes that help you take ANY idea and instantly shape it into messaging that gets attention and inspires action.
✨ A Short Connection-Focused Training Video
I’ll walk you through how to use these catalysts to turn your everyday ideas into content that reaches the right people at the right time — the ones who are ready to buy now.
✨ A Big-Sister Pep Talk for Confidence + Presence
So you don’t just write differently — you show up differently.
More grounded. More clear. More compelling.
Everything inside UNLOCKED is quick, simple, and designed to help you create content that converts TODAY — not after you’ve taken ten more courses.
WhyUNLOCKED Works.
(The Real Psychology Behind Deeper Connection)
Most entrepreneurs don’t *mean* to sound robotic, templated, or just a little bit… flat.
It happens because:
* they’re trying to sound “professional”
* they tone themselves down to avoid judgment
* they’re focused on getting it “right”
* they copy what they *think* works
* they soften the real message they want to say
Little by little, their content gets sanitized.
Rounded down.
Over-edited.
Polished past the point of personality.
And then they wonder why their audience isn’t buying.
**UNLOCKED fixes that instantly.**
Each Connection Catalyst shifts you into a fresh emotional angle — one that activates a *truer,* more powerful version of your message… the version your people actually respond to.
Who Unlocked Helps (Instantly)...
This is for you if:
-
your content gets engagement but not sales
-
people say “I love your stuff!” more than “Where do I sign up?”
-
you have strong ideas but struggle to express them in a way that lands
-
you’re tired of sounding like every other coach online
-
you want your message to FEEL like you — emotional, warm, human
-
you want more people taking action when they hear from you
UNLOCKED is for women who want content that connects deeply and converts consistently.
Unlocked is NOT For You If...
-
you want templates to copy
-
you aren’t ready to write or speak at all
-
you want a long course instead of fast action
-
you want me to write your content for you
Your Content isn't the Problem.
Your connection is the unlock — and once you shift your expression, your audience shifts their response.
Once you shift the way you express your ideas —
your audience shifts the way they respond.
UNLOCKED gives you the catalysts to create that shift every time you sit down to write or speak.
No pressure.
No overthinking.
Just clarity, connection, and content that finally works the way it should.
Once you've experienced UNLOCKED and FEEL the difference?
You cannot unfeel it.
The authentic version becomes the new default.
The way you were communicating before feels… dead.
Dull.
Fake.
And you'll never want to go back.
You'll see yourself.
You'll hear yourself.
You'll trust yourself.
That’s authenticity.
Here’s Exactly How UNLOCKED Creates Authentic, Converting Content
It pulls real emotion back into your message.
Writing like you’re talking to your best friend…
Or to your past self…
Or like you’re telling the truth you usually soften…
That creates **real, human emotion** —
and real emotion is what makes content connect and convert.
AI can’t fake that.
Templates can’t fake that.
But **you** can access it instantly.
It bypasses the overthinking that kills momentum.
When you’re trying to be strategic, you freeze.
But when you shift into:
“Say it like you wish someone had said it to you years ago…”
your guard drops.
Your brain stops performing.
You finally tell the truth.
Authenticity isn’t something you force —
it’s something you *unlock.*
It shifts you out of “marketing voice” and back into human connection.
Most content fails because it’s written *at* people, not *to* them.
These Connection Catalysts help you:
* sound conversational
* be emotionally honest
* tell micro-stories naturally
* create resonance, not noise
This is the human edge your people feel immediately.
It helps you discover the version of your expression that actually works.
Not everyone’s message comes through the same way. Some of us are:
* bold
* soft
* humorous
* fiery
* nurturing
* story-driven
* poetic
UNLOCKED gives you multiple angles to try — fast — until you find the one where you think:
**“Oh… THAT’S me.”
And once that alignment clicks?
You can’t go back to the watered-down version.
It produces content that sounds like a human — because it *comes* from a human moment.
A Connection Catalyst pulls from places AI can’t touch:
* real frustration
* real compassion
* real lived experience
* real wisdom
* real emotion
* real desire to help
That’s what makes your message unforgettable —
and uncopyable.
Here’s a Quick Before-and-After to Make It Click
Before -> “You need to create consistent content to get clients.”
UNLOCKED rewrite angle ->
“Your content doesn’t need to be perfect.
It just needs to show up for the people who look for you every day — the ones who feel less alone when they hear from you.”
Same idea.
Completely different impact.
The new version connects.
It lands.
It moves people toward action.
That’s what UNLOCKED does.
And here’s the secret:
Once you feel the difference in one piece of content, you can’t unfeel it.
The authentic version becomes your new normal.
The aligned message becomes the obvious one.
The connection becomes effortless.
And sales become easier — because your people finally recognize *you* again.
UNLOCKED gives you an immediate shift in clarity, connection, and emotional resonance — the exact elements that make people buy.
Best Deal!
Upgrade to Money Besties Club.
If you upgrade now, you'll get UNLOCKED PLUS Additional Training to Help You Become Besties with Money Again.
UNCOPYABLE. The Secret to Selling More in an Artificial World is *You*
When you go through Uncopyable (the sister course to Unlocked) you'll bring back your spark — helping you uncover what makes your work special and how to express it in a way that instantly clicks with your ideal clients.
How is that different from UNLOCKED?
UNCOPYABLE tells you WHAT to say.
UNLOCKED helps you say it like YOU.
UNCOPYABLE = message
UNLOCKED = voice
UNCOPYABLE = clarity
UNLOCKED = expression
UNCOPYABLE = “here’s your truth”
UNLOCKED = “here’s how to speak it with warmth, confidence, and presence”
You'll also receive...
Love It. (Week One of Each Month)
We'll deep dive into your money mindset and release the "money is scary" and instead think of money like a friend.
Save It! (Week Two of Each Month)
We'll focus on intentionally spending. Taking a pause before making that mindless Amazon purchase. and find and plug money leaks.
So that you can pay off debt and start to grow your future fund! The goal here is to find money that you can reallocate to things that truly are important.
Make It! (Week Three of Each Month)
Here's where we focus on messaging, monetization, marketing, and multiple streams of income. You get my 20+ years of experience, helping you to see your business in a new way.
Part of that includes Uncopyable!
Grow It! (Week Four of Each Month)
Listen. If you already have investments in place and are set for your future and ready to retire, this may not be for you.
However, if you think you're going to "do it wrong" and are therefore not doing much or anything and you're worried about running out of money before you run out of life, then you really want to be in this group.
There is not one right way to grow your money for your future, but there are a lot less "wrong" ways than you might think. It's not hard. They just want to make you think it is.
AND you get access to the Besties Community.
Surround yourself with smart women who are choosing to focus on becoming besties with their money.
"UNLOCKED!" is also available inside the
Money Besties Club
How to Join:
Join Money Besties Club today and get instant access to UNLOCKED in the Make It section along with all of my training about money, including
Love It, Save It, Make It, Grow It, and Protect It!
Get Instant Access to Unlocked and Start Immediately
$22
One payment.
You’ll get instant access to coaching plus the exercises that guide you to stepping up in your business - like only YOU can.
- ggg
Join Money Besties Club
$222
Lifetime
You'll Instantly Get:
- Unlocked! Everything that you see on this page.
PLUS by joining Money Besties, you'll also get lifetime access to all of the following...
- Start It! (Your Foundational Training)
- Money Besties Club Community
Every Month You'll Receive:
- Love It! Money Mindset Lessons
- Save It! Quick Money Saving Challenges
- Make It! Training on Messaging, Monetization, Marketing and Multiple Streams of Income
- Grow It! Clear and Understandable Steps Towards Your Goals
- Printable Workbooks, Coaching Exercises, and Journals
Kind Words
"Nicole is the person I trust most" (on Money.)
I joined Money Besties Club because Nicole is the person I trust most in this world to guide me right on this topic. She's been a constant friend, mentor and all around awesome person to know for more than 20 years. I trust her to deliver on the Money Besties Club and the price is almost criminal (on my end) for what I KNOW I'll get here.
Angela Wills - LivingLifestyleFreedom.com
"Leads with heart."
I’ve known Nicole for years — not only is she brilliant in business, but she leads with heart. She has this unique gift of making conversations about money feel safe, empowering, and even fun. There’s zero shame here — only love, encouragement, and practical steps that work. That’s why I’m already a Money Besties member myself, and why I trust her to guide us through this journey.
Tracy Roberts - pattonrobertstravel.com
"Nicole is the real deal."
Hi. I joined Money Besties Club for 2 main reasons.
First Nicole Dean is the real deal. Smart, generous, candid and authentic. I have learned from her and admired her career for 17 years. If she’s doing something I want to be a part of it.
Second, it’s time to uplevel and upgrade my money mindset, habits and skills. I’ve got big goals I want to reach for my life and smarter money habits will help them come into reality faster.
I’m thrilled to be here to learn and support the other incredible women Nicole has attracted.
Deanna Maio - DeannaMaio.com
"I've always admired the way Nicole lives."
I joined Money Besties Club because I'm tired of being stuck in the same old story I've been telling myself for years "I'm bad with money. I'll never get out of debt." My relationship with money has NEVER been a positive thing and I'm ready to change this! And also because well... it's Nicole ;-) I've always admired the way Nicole lives - with intention, adventure, financial saviness, kindness, etc. and knew I wanted to learn from her and be surrounded by other smart women!
Tish Lee - tishlee.com
Got Questions?
WHAT EXACTLY WILL BE DIFFERENT AFTER THIS COURSE?
IS THIS WOO-WOO ENERGY STUFF?
WHAT IF I HAVE QUESTIONS?
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